The photo above shows Indochine Natural co-founder Dr. Mike Thair working with intellectually disabled. Indochine Natural as developed and implemented an initiative that provides opportunities for these people to become economically independent.
Let’s face it, business gets a bad wrap these days, and often for a good reason. It doesn’t have to be this way. Many companies are now making a statement by aligning with causes that relate to their own brand story. Some are setting up their own projects and giving back to their local community.
As shoppers, we increasingly expect the companies we spend with to give back to the issues that matter.
At Indochine Natural we have some causes that matter to us, and we do our best in giving back.
Since establishing in Penang, Malaysia, in 2009 we have been working with the Stepping Stone Centre. This Centre challenges society’s perceptions by offering work opportunities to people with intellectual disabilities. We capacity built this group to produce cleaning products made from recycled cooking oil. The oil is collected from local restaurants where often it finds it way into drains. This environmentally friendly household cleaning liquid is now retailed through a chain of organic stores in Malaysia. It has become a “must have” item for many socially conscious homes.
Indochine Natural is pleased to be financially supporting the building of a Women’s health in remote Thapathali village, Nepal. Nepalese women face many challenges. These include child marriage, hard work, many births and domestic violence are commonplace.
Indochine Natural’s Australian co-founder, Dr Mike Thair, first visited Nepal in the mid-1970’s. Since then he has led poverty alleviation projects in Nepal.
Dr Thair continues with his poverty alleviation work in SE Asia. During the year he will disappear for a few weeks from the Indochine Natural office to work on various projects. His focus recently has been Viet Nam and Myanmar.
Our new frontier is to search the developing world for other activities. Our focus is providing sustainable WATER… SHELTER… & FOOD. The initial priority is water.
So next time you treat yourself, choose a brand that gives back.