Some new customers switching to our Indochine Natural shampoo say that their hair feels stiff, sticky or just “different.” This is normal if you understand what is occurring at the hair level.
Today’s chemical based shampoo formulations go beyond just cleansing your hair. Extra benefits consumers expect are conditioning and smoothing of the hair surface. To produce these results, chemical shampoos contain a wide variety of ingredients. These include co-surfactants, vitamins and pro-vitamins, protein derivatives, silicones, ‘active ingredients’, plus conditioning polymers.
The fact is that these synthetic materials cling to the hair shaft. For example, silicone derivatives coat your hair. These trap other synthetic chemicals in the hair shaft.
These ingredients are firmly adhered to hair. One application of a natural chemical-free shampoo cannot remove it. Depending on what products you have been using, and for how long, it can take 2-6 weeks to detox your hair. For some, it could take 3-4 months.
These initial inconveniences will disappear as your hair adjusts and detoxes.
Dr Mike Thair
Cofounder & Chief Formulator
Indochine Natural Sdn Bhd