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This is the trend now. Skincare brands these days will provide an impressive list of what their product DOES NOT contain, including for example SLS (Sodium Lauryl Sulfate). Indeed, this raises the question. Is SLS FREE becoming the new Natural?

By now you are feeling good about the brand. You feel positive about the product and are likely to make a purchase. And while you are distracted and about to push the “purchase now” button, they have quietly slipped a long line of other synthetic chemicals onto the product ingredients list.

And that’s why it is important to study ingredient lists. And be careful of brands that aren’t transparent in showing full ingredient lists online. It is very common these days. A focus on the ‘active’ ingredients online without revealing the full ingredient list.

But, it raises the question. Is SLS FREE becoming the new Natural?

And when you get the product in hand and read the ingredients list you will see things like:

Sodium Cocoamphocetate, Sodium Lauryl Glucose Carboxilate, Sodium Cocoyl Glutamate, Cocodiethalonamide,  Ethylene Glycol Distearate, Natrium Chloride, Dehyrdroacetic Acid.

Now, none of these is natural.

What really matters is the manufacturer. How well do you know them? Are they using cheap chemicals and trying to pass them off as natural? Or are they using truly natural ingredients you can actually understand and pronounce?

Discover Indochine Natural today.

Buy online. And yes, we provide full ingredient lists online. And if there are any ingredients you are unsure of, ask us. Yes, with Indochine Natural you can talk with the guys who make the staff.

Or from our Factory Retail Outlet. M-F 9:00—5:00.

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