Our early Ha Noi influences.
The 1990s, the awakening of Ha Noi. My first foray into Viet Nam. At that time there were few foreigners in Ha Noi.
The atmosphere was edgy, exotic, and unfamiliar. Streets filled with flower stalls, neighbourhood shops, and sidewalk cafes. Roadways packed with hundreds of bicycles.
Ha Noi was not what I expected. Not a squalid third-world capital struggling to recover from years of war and isolation. It was a stylish, European-influenced metropolis. Manicured lakeside promenades, tree-lined boulevards, ancient pagodas, and French-colonial buildings dominated the cityscape.
Most of the streets and alleys of the old quarter of Ha Noi are named after the goods sold there. An exception is a street named Lang Ong after the medic and writer Hai Thuong Lan Ong (1724-1791). After studying traditional Chinese medicine, he adapted to the Vietnamese conditions. He wrote a traditional medicine book of 66 volumes.
The legacy of Hai Thuong Lan Ong continues. Today in Ha Noi you can still find all kinds of herbs and traditional medicine on Lan Ong Street. Anywhere along the street, you can inhale the typical smell of herbs. Medicinal herbs are cut and packaged along the street.
The atmosphere and aromas of this street saw the founding of Indochine Natural. We established our first production facility in Ha Noi in 2006. It was not far from Lang Ong street. So, from our early Ha Noi influences the tradition continues today on Penang Island, Malaysia. We relocated our production facility here in 2009.
Escape the ordinary. Discover artisan-made skin and hair care products made only from plant ingredients harvested by human hands. Discover Indochine Natural today. The authenticity and intimate side of the brand. It resonates with people looking for authenticity, content, and substance, rather than a marketing story. Discover our Ha Noi Influences.
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Dr. Mike Thair
Co-Founder & Chief Formulator
Indochine Natural Sdn Bhd