Our Story

“Artisian- crafted products evoking old- fashioned and pure values”

The Characters
Dr. Mike Thair: Australian. Scientist. Passionately involved in aromatherapy. And a rebellious dreamer.

Ms. Le Thanh Thuy: Born in Ha Noi. A child of Communist Viet Nam during the ’70s. She battles with the inherent conflicts. The Communist notions of equality. Confucian beliefs in harmonious subordination. And the free-market notions of making money and achieving success.

The Setting
The 1990s ,and Mike’s first foray into Viet Nam. The atmosphere in Ha Noi was edgy, exotic, unfamiliar. Streets filled with flower stalls, neighbourhood shops, and sidewalk cafes. Roadways packed with hundreds of bicycles.

Ha Noi was a stylish, European-influenced metropolis. Tree-lined boulevards, ancient pagodas. And French-colonial buildings.

The Plot
Thuy and Mike’s paths crossed in Ha Noi in the early 2000s. Mike, working in poverty alleviation. Thuy, the owner of a flourishing fashion design business catering to foreigners.

She had made a new discovery—handmade natural soap from Bali. “Nothing special,” says Mike, “I can do better.” Thuy held him to his word. They set a challenge.

The next few months saw Mike working in a corner of Thuy’s fashion design studio, producing natural soap bars.
The bars and fragrances converted fashion clients into skincare customers. And the Indochine Natural brand story transformed into a brand.
Desperate for more production space, we moved to Penang Island, Malaysia in 2009. And Thuy became a shareholder in Indochine Natural.
The owners today. Dr Mike, the Master Formulator. Thuy, the reclusive North Vietnamese, manages the back end of business as a Director. She prefers to remain anonymous and out of the public spotlight. Her true nature—a woman of mystery.

Our Inspiration

First, the historic spice trade that existed between Indochina and Europe. Aromatics have always been highly prized articles of luxury and refinement.

Trade routes developed in the relentless search for fragrance ingredients. From Indochina, sailing ships carried ginger, nutmeg, saffron, and cloves to Europe. Too precious to eat, they were used in fragrant formulations to scent the body.

The second was a street in Ha Noi named Lang Ong after the medic and writer Hai Thuong Lan Ong (1724-1791). Today you can still find all kinds of herbs and traditional medicine on Lan Ong street. It was the atmosphere and aromas of this street that influenced the founding of Indochine Natural.

Indochine Natural moved to Penang Island, Malaysia in 2009. A place of beauty and intrigue since its time at the centre of the spice trade in the eighteenth century. The island became a key maritime base for trade routes from Europe, the Orient, India, and China.

This rich history inspires our products. We formulate products with the all-natural, evocative fragrances of the spice route.

Our inspiration

First, the historic spice trade that existed between Indochina and Europe. Aromatics have always been highly prized articles of luxury and refinement.

Trade routes developed in the relentless search for fragrance ingredients. From Indochina, sailing ships carried ginger, nutmeg, saffron, and cloves to Europe. Too precious to eat, they were used in fragrant formulations to scent the body.

The second was a street in Ha Noi named Lang Ong after the medic and writer Hai Thuong Lan Ong (1724-1791). Today you can still find all kinds of herbs and traditional medicine on Lan Ong street. It was the atmosphere and aromas of this street that influenced the founding of Indochine Natural.

Indochine Natural moved to Penang Island, Malaysia in 2009. A place of beauty and intrigue since its time at the centre of the spice trade in the eighteenth century. The island became a key maritime base for trade routes from Europe, the Orient, India, and China.

This rich history inspires our products. We formulate products with the all-natural, evocative fragrances of the spice route.

Philosophy

Our philosophy drives us to bring to you the natural, sensual delights of a bygone era in skin and hair care. Products that help you connect with the simple pleasures of life.
And you can expect things to be done ethically.

FULL TRACEABILITY
Yes, you will find a lot number code on every product.
With these numbers, we can trace the origin of every ingredient. The name of our artisan who handcrafted your product. And the date and time of day they crafted it.

HONEST PRICING AND QUALITY

You shouldn't have to choose between quality, fairness, and good value. Transparency means you are purchasing genuine quality at a reasonable price.

RADICAL TRANSPARENCY
As a customer, you know what you are purchasing.

For too long, brands have given customers little or no information on the actual origin and manufacturing conditions of your skin and hair care.

With Indochine Natural products, you know what you are buying. From the product ingredient labels, you can easily identify the natural raw materials. You will not find any synthetics.

And you can speak with our Malaysian artisans. Visit our production facility.

GIVING BACK
Indochine Natural is a team of dreamers, believers, and friends. We come from diverse backgrounds with a common goal and shared vision. Importantly, whatever we do in business must have a positive impact. Giving back is part of the Indochine Natural DNA.

Your purchases help support social enterprise. We believe that profit and progress should go hand-in-hand. And we pride ourselves on a commitment to upholding workers’ rights.

Company
Growth

We are a small company, choosing to grow at a sustainable rate. We aim to develop long-term Fair Trade business relationships to produce good quality products and reliable service.

The company started in Viet Nam in 2006. We incorporated in Malaysia in August 2008. The production facility and office were relocated to Penang Island, Malaysia, in 2009.